SaaS platform with an integrated phygital ecosystem
Flori Tech 2022 - now
Role Product Designer + Product Manager
Area UX/UI + product
Led design and cross-functional teams in building Flori Tech’s SaaS platform and integrated phygital ecosystem.
Led end-to-end UX/UI design for a SaaS platform and integrated phygital ecosystem, including dashboards, web interfaces and physical touchpoints, contributing to a 30%+ increase in product adoption
Designed and refined interaction flows across digital products, reducing UI/UX inconsistencies by 40% and accelerating feature rollout
Projects that I'm proud of
Transforming complex problems into products people love
I specialize taking ideas that are still a bit unclear and turning them into products people genuinely use and that make a real difference for the business
Brands I've partnered with to build standout products
Product Designer
IMPACT OVER 20K+ PEOPLE AROUND THE WORLD
Tap the screen
to start your disposal!
Choose the electronics you want to dispose of
Wait for the corresponding door to open and place the waste in the indicated compartment
Confirm to complete the process
Watch your points grow, follow your journey and come back anytime
Gamification principles
Data automatization
How it works?
As founding product lead at Flori Tech, I led end to end product development, connecting a physical recycling experience to Nespresso's retail environment. The project became the company's first major client win and turned a sustainability initiative into a measurable commercial gain.
Nespresso in-store engagement partnership
+23%
in-store purchases
Selected work - case study
+3x
customer return rate
Product discovery
Stakeholder alignment
Go-to-market